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Lessel

Sydney Living Museums

Earnest Working Spaces

Made From

Demos Hotel

Balaclava Music

Floorplan Studio (Coming Soon)

Rockpool Residency Field Guide

Visual Identity, Art Direction, Digital, Health

Live

Visual Identity, Campaign Identity, Signage, Art + Culture

Live

Visual Identity, Signage, Motion Design, Space

Live

Visual Identity, Packaging, Print Media, Fashion + Retail

Live

Visual Identity, Signage, Motion Design, Place

Live

Visual Identity, UX/UI Design, Digital Design, Art + Culture

Live

Floorplan Studio (Live site)

Visual Identity, Art Direction, Digital, Art + Culture

Coming Soon

Brand Designer shaping a more considered world.

Born & Raised in Sydney.

Based in Paris & NYC.

Notable agency experience: Moffitt.Moffitt., Bandit Design Group

                       My work is backed by a robust formal education in design and the philosophy that design is more than just being beautiful or signaling prestige—it should tell a story and emotionally resonate with its audience in a thoughtful, considered manner.

                       I most recently worked for years at Moffitt.Moffitt., a reputable Sydney-based creative agency known for wielding excellent design as brands’ most effective problem solver in a rapidly changing culture. During my tenure there, I helped revitalise leading brands through an innovative, human-centered design approach. 

                       I have experience working directly with creative directors and clients, overseeing projects from concept to completion, and 360-degree design. My demonstrated skills include creative direction, graphic identity, design thinking, logos, and so much more.

Hey that's me

Name Creation and Category Design

Tone of Voice

Copywriting

Visual Identity

Brand Systems

3D and Illustration

Print and Publication

Fashion & Retail. Luxury. Art & Culture.

Expertise

Commerce. Construction & Development. Tech. Travel.

Experience

Connect

Let's Work Together. I'm Available for New Work in 2024.

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