"Back to Life" is a socially-driven campaign that encourages a new audience to engage with the twelve historic locations under the care of Sydney Living Museums. Sydney boasts a complex and diverse past, replete with untold stories — many of which remain unknown to its modern inhabitants. Through the recontextualisation of archival images, this bright and whimsical campaign invites younger audiences to interact with and relate to these historical places and people in a relatable yet novel light.