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Back to Life is a socialy-driven campaign which encourages new audience engagement with the twelve historic locations under the care of Sydney Living Museums. Sydney has a complex and diverse past, full of untold stories — many still unknown to its modern inhabitants. Through the recontextualisation of archival images, the bright and whimsical campaign invites younger audiences to interact and relate to these historical places and people in a relatable, yet new light.
Back to
Life
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